Contact FCA Digital VIP Team

FCA Digital Program Benefits

Leads and Brand Site Integration
  • Dealers receive leads from the FCA brand sites, including Chrysler.com, Dodge.com, Jeep.com, RamTrucks.com, FiatUSA.com, and AlfaRomeoUSA.com
  • Dealers receive FCA Event Leads
  • Dealer’s website and location is listed on the “Find a Dealer” tool on the brand sites. Additionally, links directly into the dealer’s inventory listing pages are provided
  • Links directly to the dealer’s VIN-specific vehicle details page from the Search New Inventory tool on the brand sites are provided
Data Integrations
  • Integration with FCA’s incentive feed ensures fast and accurate availability on the site
  • Dealers receive an automatic inventory feed which includes new, in-transit and certified pre-owned inventory. VINs with open safety campaigns are automatically removed
  • Consolidated billing of all FCA Digital providers through the dealer’s parts statement
Products, Services and Measurement
  • Thorough vetting of all program vendors to ensure dealers receive the best products and services in the market place
  • Dealers may purchase products and services offered through the FCA Digital program at discounted rates
  • Access to the Insight analytics platform, which highlights the most important website, leads, advertising, reputation and showroom activity metrics
  • FCA has invested in additional resources to provide dealers with in-depth analytics to improve media best practices and conversions on the dealer sites
Marketing and Advertising Support
  • Dealers receive BusinessLink content along with Ram Commercial custom pages (for participating dealers)
  • Dealers receive exclusive FCA Digital pages and tools to support their fixed operations, such as the Mopar dealer coupon page and online service scheduling (for participating dealers)
  • Dealers receive exclusive FCA Digital promotional pages and tools that support key retail events (i.e., Ram Truck Month, Commercial Truck Month, Spring Sales Event, etc.)
  • FCA-funded syndication of CPOV inventory to popular third party sites
  • National and BC level sales campaign creative is provided automatically
  • Select dealers enrolled in the FCA Digital program may be selected to participate in FCA funded campaigns and promotions
Promotional Allowance Program (PAP)
  • Select FCA Digital products and services are eligible for 1:1 PAP and Bonus PAP reimbursement
  • Automatic submission of PAP Funds for certain products and services
  • Automatic Bonus PAP Fund matching for certain products and services (see www.fcapap.com for more details)
Program Support
  • Program support is available through FCA Digital VIP Support for ALL program-related questions
  • Some dealers will have access to a BC-based FCA Digital Process Trainer. Dealers interested in the FCA Digital Process Trainer should reach out to their ASM or BC
  • Complimentary concierge service is provided by FCA for all dealers. This service reaches out to customers to assist dealers with setting an appointment at the dealership. Dealers can opt-out of this service by calling the FCA Digital VIP Support Team. *Note that 20 minutes is the default concierge response delay, dealers can adjust that time window
  • Complimentary URL registration is provided for all program sites





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Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA US LLC.
ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.